#ADWORDS EDITOR 11 FOR MAC#

You’ll also notice X’s next to each part of the search. This is a major time saver for intensive or repeated searches. If you find yourself performing the same searches over and over, you can quickly save them through the search menu. With one step, I’ve found what I needed and can quickly make the necessary edits. Rather than going through all the clicks needed to set the filters in the interface or the search builder in the editor, I can type:Ĭampaign:= “Nike” adgroup:= “basketball” cpaBid > 7.00

In this case we’ll use Nike basketball shoes. If you need an example for how this is quicker, lets imagine I need to drop my CPA bids for a selection of campaigns. If you are close though, the editor features an autocorrect that’ll rename what you entered. With so many variables you may need to use the search builder a few times to pick up on the names. These are just a few of the options to keep in mind.

Contains Whole Word -> campaign:= “campaign name”.

Does not Contain -> -campaign: “campaign name”.

There are six of these you’ll need most of the time. Of course you don’t always want to search for entities containing as you might also want to find items that match exactly or don’t include. Do you only care about your boots campaign? Type campaign: “boots” adgroup: “red shoes” to find entities that match both. If you’ve ever utilized Google’s advanced search functionality these will look very familiar.įor instance, if you want to search for an ad group you can use adgroup: “red shoes” to search for any ad group with red shoes in the name. Rather than using the builder you can type these directly into the search bar and create your own queries. When the builder applies a filter, you will notice that it’s very similarly formatted with the only change being the specifics you are searching for. If you’ve paid attention to the search builder you may have already connected the dots. Thankfully, this option exists in AdWords Editor 11. One menu has all the options you need with nothing being hidden.Īs you’ve probably found with other programs, it’s often fastest to skip the builder entirely. Simply click them on the menu and they’ll activate instantly.Īs you can see it’s very easy to use the search builder to find exactly what you need in your account. To add additional parameters simply reopen the builder and add them.Īdding the predefined view filters it just as easy. Unlike previous search functions, which allowed you to select multiple options, the new builder goes piece by piece. One item that isn’t immediately clear is that the builder basically uses one filter at a time. If you want to get more specific, you’ll want to select the parent group option to filter by ad group or campaign. The same goes for ad groups, keywords, sitelinks, and so on. If you are looking at a list of campaign names, your search will return matching campaigns. This option means that the search will occur depending on what you are actually looking at.

You’ll notice that it is initially set to default. Click on the magnifying glass on the left hand side to open the builder. Similar to using a web browser, your journey starts in the search bar.

Rather than hiding the details behind menus in the advanced search functionality, everything is now out in the open.

#ADWORDS EDITOR 11 FOR MAC#

CMD + F for Mac and Control + F for Windows. To get started, simply click the search bar or use a short cut.

Adwords editor 11